THE PUBLIC SCOREBOARD
ROAD TO
₹1.5 CRORE
ONE PRODUCT. ONE MISSION. ONE CITY AT A TIME.
This page is our public scoreboard. No fake numbers. No overnight success stories. No pretending we've 'made it.' Just real progress — every milestone, every lesson, every customer, documented in public.
FOLLOW THE SCOREBOARD
WHY ₹1.5 CRORE?
EVERY BIG BRAND STARTS WITH ONE IMPOSSIBLE-LOOKING TARGET
For us, that target is building a ₹1.5 Crore Chicken Pickle brand from the ground up. Not through celebrity endorsements. Not through massive funding. Not through expensive television ads. But through products people genuinely love, creators who believe in the mission, and customers who keep coming back.
THE MISSION
MAKE CHICKEN PICKLE A CATEGORY EVERY INDIAN KNOWS
Not something hidden inside kitchen cupboards. Something people proudly carry. Something people recommend. Something people post. Something people crave. One blister pack at a time.
THE PRODUCT THAT STARTS IT ALL
EVERYTHING BEGINS WITH ONE PRODUCT
KAKUS CHICKEN PICKLE — 35G TRIAL PACK
₹59
Small enough to try. Good enough to remember. Powerful enough to create conversations. This isn't just our smallest pack — it's our biggest growth engine.
EVERY FIRST BITE CAN CREATE
A Repeat Customer
A Creator
A Retailer
An Affiliate
A Lifelong Fan
OUR GROWTH ENGINE
BRANDS AREN'T BUILT THROUGH ADVERTISEMENTS ALONE. THEY'RE BUILT THROUGH PEOPLE.
CUSTOMER DISCOVERS KAKUS
FIRST BITE
SHARES IT WITH FRIENDS
POSTS A REEL
ANOTHER PERSON GETS CURIOUS
ORDERS A TRIAL PACK
BECOMES A REPEAT CUSTOMER
JOINS THE MOVEMENT
That's how movements grow.
OUR ROADMAP
FOUR PHASES TO ₹1.5 CRORE
Launch the ₹59 Trial Pack
Build our website
Create content every day
Launch the Creator Program
Launch the Affiliate Program
Collect honest customer feedback
100 Retail Stores
10,000 Trial Packs
500 Creator Videos
1,000 Customer Reviews
Build the strongest Chicken Pickle community in Pune
Pan India Shipping
Marketplace Expansion
Distribution Network
Creator Network Across India
Category Leadership
OUR FIRST MAJOR MILESTONE. NOT THE FINISH LINE. JUST PROOF THAT COMMUNITIES BUILD BRANDS.
BUILDING IN PUBLIC
EVERY WEEK, WE PUBLISH UPDATES
What worked. What failed. Revenue milestones. Retail expansion. Product improvements. Marketing experiments. Creator campaigns. Customer feedback. You'll see the journey exactly as it happens.
What Worked
What Failed
Revenue Milestones
Retail Expansion
Product Improvements
Marketing Experiments
Creator Campaigns
Customer Feedback
THE COMMUNITY WALL
THIS JOURNEY ISN'T OURS ALONE
Every order. Every review. Every creator video. Every retailer who believes in us. Every affiliate. Every friend who recommends Kakus. You are helping build this brand — and we'll never forget that.
EVERY ORDER
EVERY REVIEW
EVERY CREATOR VIDEO
EVERY RETAILER
EVERY AFFILIATE
EVERY FRIEND WHO RECOMMENDS US
THE SCOREBOARD
🎯 CURRENT GOAL: BUILD INDIA'S MOST LOVED CHICKEN PICKLE BRAND
PRODUCTS SOLD
UPDATING WEEKLY
CREATOR VIDEOS
UPDATING WEEKLY
RETAIL STORES
UPDATING WEEKLY
CITIES SERVED
UPDATING WEEKLY
COMMUNITY MEMBERS
UPDATING WEEKLY
REPEAT CUSTOMERS
UPDATING WEEKLY
REVENUE PROGRESS
UPDATING MONTHLY
Every milestone will be shared publicly.
OUR PROMISE
We'll never fake reviews.
We'll never fake scarcity.
We'll never buy fake followers.
We'll never hide mistakes.
We'll keep improving.
We'll keep listening.
We'll keep building.
THIS IS DAY ONE.
FIVE YEARS FROM NOW, WE HOPE THOUSANDS OF PEOPLE LOOK BACK AT THIS PAGE AND SAY — 'I REMEMBER WHEN KAKUS WAS JUST GETTING STARTED.'
If you're here today, you're one of the earliest believers. Thank you for being part of the journey. Let's build India's next iconic food brand — together.
#KAKUSFIRSTBITE
SHOP THE TRIAL PACK