LIVE & UNFILTERED
BUILDING KAKUS IN
PUBLIC.
You're not just watching a brand grow. You're watching history being documented — the wins, the mistakes, the failures, the experiments, the late nights, the numbers, the lessons. We're choosing to share it all, because brands aren't built in secret anymore. They're built with communities.
FOLLOW THE JOURNEY
WHY ARE WE DOING THIS?
MOST BRANDS ONLY SHOW YOU THE PERFECT VERSION
The polished product. The viral video. The sold-out announcement. The big milestone. But that's not how businesses are actually built.
Behind every 'overnight success' are hundreds of invisible decisions. We're making those decisions visible — because someone out there might learn from them, and because we believe transparency builds trust.
WHAT YOU'LL SEE HERE
THIS ISN'T A HIGHLIGHT REEL. IT'S OUR OPERATING SYSTEM.
PRODUCT DEVELOPMENT
PACKAGING ITERATIONS
WEBSITE IMPROVEMENTS
MARKETING EXPERIMENTS
RETAIL EXPANSION
MANUFACTURING
CUSTOMER FEEDBACK
FAILED IDEAS
REVENUE MILESTONES
TEAM GROWTH
NEW LAUNCHES
COMMUNITY STORIES
Nothing hidden. Nothing staged. Just real building.
OUR MISSION
MAKING CHICKEN PICKLE A CATEGORY EVERY INDIAN KNOWS
Not just something your grandmother keeps in a cupboard. But something people carry in their backpacks. Take to college. Eat at work. Pack for road trips. Open during parties. Recommend to friends. And proudly post on social media. We believe Chicken Pickle deserves its moment.
THE BELIEVERS
THE FIRST 1,000
Every great brand has people who believed before everyone else — the first customers, the first creators, the first affiliates, the first retailers, the first distributors, the first believers. If you're reading this today, you're probably one of them.
“
YEARS FROM NOW, YOU'LL BE ABLE TO SAY — 'I WAS THERE BEFORE EVERYONE KNEW KAKUS.'
#KAKUSFIRSTBITE
WHAT WE'RE BUILDING
WE'RE NOT CHASING A VIRAL PRODUCT. WE'RE BUILDING AN ECOSYSTEM.
A PRODUCT PEOPLE LOVE
Real ingredients, bold flavor.
A COMMUNITY PEOPLE BELONG TO
First-bite stories, shared everywhere.
A CREATOR NETWORK
Thousands of honest reactions.
AN AFFILIATE ARMY
People who believe, growing the movement.
RETAIL PARTNERS ACROSS INDIA
From home kitchens to shelves nationwide.
A MOVEMENT THAT SPREADS
One bite becomes another, and another.
EVERY NUMBER WILL HAVE A STORY
MILESTONES, NOT VANITY METRICS
Not because numbers matter. But because every milestone represents thousands of tiny decisions — and every decision teaches something.
1
FIRST 100 ORDERS
COMING SOON
2
FIRST 1,000 CUSTOMERS
COMING SOON
3
FIRST ₹1 LAKH
COMING SOON
4
FIRST ₹10 LAKHS
COMING SOON
5
FIRST ₹1 CRORE
COMING SOON
6
FIRST RETAIL SHELF
COMING SOON
7
FIRST CREATOR CAMPAIGN
COMING SOON
8
FIRST EXPORT ORDER
COMING SOON
THE TIMELINE
FROM FIRST BATCH TO WHAT'S NEXT
Every brand has a beginning. Here's ours — messy, honest, and still being written one first bite at a time.
THE CREATOR WALL
THOUSANDS OF FIRST-BITE VIDEOS. THOUSANDS OF HONEST REACTIONS.
When you post your first bite, you introduce Kakus to someone new. This is where we spotlight the community.
KAKUSFIRSTBITE
@ananya.eats
bro this slaps different 🔥
@rohan_vibes
not me finishing the whole jar in one sitting
@spicy.simran
okay the spice is REAL and I'm obsessed 😮💨
@arjun.tastes
chicken pickle > everything else fr
@meghna.munches
one bite and I texted my whole group chat
@dev.bites
why did nobody tell me about this sooner
@priya.plates
adding this to literally every meal now
@karthik.cravings
this is dangerous. absolutely elite. 10/10